Posting For Pets: How Pet Brands Can Encourage Ethical Ownership
Content marketing is about more than just selling. For the pet industry, it can encourage ethical ownership, promoting good practices, healthy habits and happy animals.
In the latest It Works Media …Read More
Buying Backlinks: Why You Should Avoid Paid Links in 2023
Still paying for links in 2023? We reveal the truth about paid links and google rankings to save your SEO strategy.
Paying for backlinks can shoot you up search engine rankings, …Read More
How to Use Social Media Marketing to Improve SEO
There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines may not use social media metrics to directly inform their …Read More
Ethical Marketing: What Is It? and How to Build It
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it exactly, and how do we apply it sustainably?
What is ethical …Read More
Why are Animals So Effective in Marketing Campaigns?
Positive association
Cute and simple! The ‘Awe’ factor grabs our attention and floods the brain with positive emotional associations. It’s all scientific too… did you know that humans are naturally attracted …Read More
Up Up and Away: How to Write Amazing Travel Content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your language can transport a reader around the world, offering them …Read More
What is Linkbait? Great examples and why they worked
What is Linkbait?
Link baiting is the process of creating content with the sole purpose of getting publications to link back to a brand’s website. The end goal is to generate …Read More
Musk Ask Questions: What Does Elon’s Twitter Algorithm Reveal Mean?
It seemed like the entirety of the globe turned their heads to look at the absurdity of Elon Musk’s recent Twitter buyout. The business magnate is purchasing the online news …Read More
How to Create an SEO Content Strategy
Since 1996, those in the search engine optimisation (SEO) industry have agreed with Bill Gates that “content is king”. Yet, to create good content, you first need to plan. Whether …Read More
10 Benefits of Hiring an SEO Agency
By now, we all know the benefits that SEO brings to your company (although if you don’t, we’ve written a handy blog for you). However, choosing how to implement it …Read More