There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines …Read More
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Google’s Helpful Content Update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s …Read More
Ethical Marketing: What Is It? and How to Build It
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it …Read More
Up Up and Away: How to Write Amazing Travel Content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your …Read More
Gender Equality: How to write content that upholds social justice
In today’s world of digital connectivity, once marginalised members of society have been given a global voice. Technology has facilitated …Read More
How to build EAT in SEO
What is E-A-T ?
E-A-T stands for:
Expertise
Authority
Trust
Why is E-A-T important?
The concept of E-A-T is to ensure that visitors …Read More