Google’s Helpful Content Update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s …Read More
Ethical Marketing: What Is It? and How to Build It
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it …Read More
Up Up and Away: How to Write Amazing Travel Content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your …Read More
Gender Equality: How to write content that upholds social justice
In today’s world of digital connectivity, once marginalised members of society have been given a global voice. Technology has facilitated …Read More
How to build EAT in SEO
What is E-A-T ?
E-A-T stands for:
Expertise
Authority
Trust
Why is E-A-T important?
The concept of E-A-T is to ensure that visitors …Read More
How to include video SEO in your strategy
Basic guide to video marketing
There are benefits to taking advantage of a multimedia approach to digital marketing by effectively incorporating …Read More
How to tell if your SEO campaign is working? Top 5 questions to ask yourself
An effective SEO campaign is the most successful way to ensure your website ranks highly on search engine results pages …Read More
Best site structure for SEO
Rearranging the structure of your website can be a simple way to improve your SEO. If your website and blog …Read More
A Guide To Keywords
If you’re new to search engine optimisation (SEO), then you might be unfamiliar with the term “keywords” and their importance …Read More
Search Engine Myth-Busting: The Biggest Misconceptions About SEO
Looking to start search engine optimisation (SEO) to give your business a boost? Before you do, be sure to read …Read More
