The pleasure of reading about food and drink is the closest we can get to experiencing the real deal. Using …Read More
Insights, News, and Advice
Check out the latest insights on content, digital PR, SEO and much more from our team.
How to Use Social Media Marketing to Improve SEO
There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines …Read More
Taking a day off work for your mental health is beneficial – here’s how to make the most of one
In honour of World Mental Health Day taking place on the 10th of October, we’d like to open the discussion …Read More
Her Majesty Queen Elizabeth II: Her memorable funny moments
Her Majesty Queen Elizabeth II
An icon that will truly be missed.
We are deeply saddened by the passing of Her Majesty …Read More
Google’s Helpful Content Update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s …Read More
Ethical Marketing: What Is It? and How to Build It
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it …Read More
10 Years of It Working
Today is the 10th birthday of It Works Media, and I wanted to take a trip down memory lane by …Read More
Why are Animals So Effective in Marketing Campaigns?
Positive association
Cute and simple! The ‘Awe’ factor grabs our attention and floods the brain with positive emotional associations. It’s all …Read More
Up Up and Away: How to Write Amazing Travel Content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your …Read More
What is Linkbait? Great examples and why they worked
What is Linkbait?
Link baiting is the process of creating content with the sole purpose of getting publications to link back …Read More
Cult classics: What films like Top Gun can teach us about staying relevant
New Hollywood blockbuster Top Gun: Maverick has generated record success at the box office, earning £79 million on its opening …Read More
Gender Equality: How to write content that upholds social justice
In today’s world of digital connectivity, once marginalised members of society have been given a global voice. Technology has facilitated …Read More
Bursting with Pride: our favourite pride month campaigns in 2022
It’s official – June is here and it’s time for us to celebrate Pride Month: let the fun begin!
Pride is …Read More
Musk Ask Questions: What Does Elon’s Twitter Algorithm Reveal Mean?
It seemed like the entirety of the globe turned their heads to look at the absurdity of Elon Musk’s recent …Read More
How to build EAT in SEO
What is E-A-T ?
E-A-T stands for:
Expertise
Authority
Trust
Why is E-A-T important?
The concept of E-A-T is to ensure that visitors …Read More
How to include video SEO in your strategy
Basic guide to video marketing
There are benefits to taking advantage of a multimedia approach to digital marketing by effectively incorporating …Read More
How to tell if your SEO campaign is working? Top 5 questions to ask yourself
An effective SEO campaign is the most successful way to ensure your website ranks highly on search engine results pages …Read More
Best site structure for SEO
Rearranging the structure of your website can be a simple way to improve your SEO. If your website and blog …Read More
A Guide To Keywords
If you’re new to search engine optimisation (SEO), then you might be unfamiliar with the term “keywords” and their importance …Read More
Search Engine Myth-Busting: The Biggest Misconceptions About SEO
Looking to start search engine optimisation (SEO) to give your business a boost? Before you do, be sure to read …Read More
How to Create an SEO Content Strategy
Since 1996, those in the search engine optimisation (SEO) industry have agreed with Bill Gates that “content is king”. Yet, …Read More
